Media Placement
PTPN and the Indonesian Armed Forces Join Forces to Develop Arabica Coffee and Food Security in Ijen
- Client
- PTPN IV (PalmCo)
- Media
- JPNN
- Service
- Media Placement & Press Release
- Published
- 15 February 2025
Challenge
Announcing a major collaboration between a state-owned agribusiness and the Indonesian Armed Forces (TNI) for food security in Ijen, with transparency and authority.
Solution
Published a comprehensive national news release on JPNN covering the sustainability and national food-security angles.
Result
Earned broad public appreciation and lifted the positive image of the PTPN–TNI strategic partnership.